Matt Avery | Founder
I combine inspired creativity and analytics to position clients where they need to be for their greatest impact.
My skills are distinct with a background in anthropology, non-profit fundraising, B2B/B2C marketing, and two master’s degrees. With a varied skill set, I am able to work collaboratively with clients to find a unique strategy to improve their business. Together, you can be assured that your strategy, execution, and adaptation will be done with excellence.
Currently, overseeing data analytics, digital campaigns, and front-end website development for a division of a public company with $1.9 billion in revenue.
Oversaw digital campaigns in the technology industry with a $15,000 monthly budget that resulted in a CTR of 1.89 - 3.25% and CPC of $0.38 – 0.78 (metrics refer to multiple campaigns).
Currently, acting as a fractional Director of Marketing for a $30 million mid-sized business service company.
Built over 20 websites for businesses in Houston, San Antonio, San Mateo, and Atlanta using Episerver, LightCMS, WordPress, Squarespace, and Shopify.
Created an automated online quoting system for a B2B company that resulted in average annual savings of $200,000 by reducing overtime hours.
Acted as Interim Director of Marketing for international non-profit.
Developed organizational systems and a comprehensive marketing strategy for a $30m employee benefits firm.
Built a website and go-to-market strategy for a technology startup.
Built a technology start-up company’s business model, marketing plan, and go-to-market strategy.
In the News
3rd Place: 2015 Google AdWords Social Impact Award, competed in global team online Google AdWords marketing challenge by developing and executing a pay-per-click (PPC) campaign for River Oaks Chamber Orchestra
North American Champion and 5th Place Globally: Innovators Race by Capgemini, with teammate Preeti Singh, we created an innovative digital strategy to assist the Boys and Girls Club of America in member acquisition and retention