Leadership


Matt Avery | Founder

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I combine inspired creativity and analytics to position clients where they need to be for their greatest impact.

My skills are distinct with a background in anthropology, non-profit fundraising, B2B/B2C marketing, and two master’s degrees. With a varied skill set, I am able to work collaboratively with clients to find a unique strategy to improve their business. Together, you can be assured that your strategy, execution, and adaptation will be done with excellence.

Experience includes:

  • Currently, overseeing data analytics, digital campaigns, and front-end website development for a division of a public company with $1.9 billion in revenue.

  • Oversaw digital campaigns in the technology industry with a $15,000 monthly budget that resulted in a CTR of 1.89 - 3.25% and CPC of $0.38 – 0.78 (metrics refer to multiple campaigns).

  • Currently, acting as a fractional Director of Marketing for a $30 million mid-sized business service company.

  • Built over 20 websites for businesses in Houston, San Antonio, San Mateo, and Atlanta using Episerver, LightCMS, WordPress, Squarespace, and Shopify.

  • Created an automated online quoting system for a B2B company that resulted in average annual savings of $200,000 by reducing overtime hours.

  • Acted as Interim Director of Marketing for international non-profit.

  • Developed organizational systems and a comprehensive marketing strategy for a $30m employee benefits firm.

  • Built a website and go-to-market strategy for a technology startup.

  • Built a technology start-up company’s business model, marketing plan, and go-to-market strategy.

In the News

 
 

3rd Place: 2015 Google AdWords Social Impact Award, competed in global team online Google AdWords marketing challenge by developing and executing a pay-per-click (PPC) campaign for River Oaks Chamber Orchestra 

North American Champion and 5th Place Globally: Innovators Race by Capgemini, with teammate Preeti Singh, we created an innovative digital strategy to assist the Boys and Girls Club of America in member acquisition and retention