Campaigns do not stop when they are executed.
As technology continues to grow in complexity, there is a gap occurring where detailed data is available yet many companies do not know how to utilize it in their marketing campaigns. We do not leave clients in the dark when it comes to campaign success and use metrics to adapt campaigns for continual improvement. What might have worked a year ago might need to change for greater reach. The important thing is to continually analyze and adapt.
Marketing analytics occurs through:
- Direct Response Analysis
- Customer Acquisition Costs
- Click Through Rates (CTR)
- Google Analytics
- Social Media Metrics
Analytics will allow your campaigns to improve through constant maintenance.