Ideas are the Spark for Change and the Perfect Drug

Ideas are both the spark to change the world and the addicting drug of those who do nothing.

Over the past few centuries there might not have been a better visionary than Martin Luther King, Jr.  His ideas were an anthem of the 1960’s and ring true today.

“I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality... I believe that unarmed truth and unconditional love will have the final word.”
~ Martin Luther King, Jr.

Yet, he was never satisfied with just ideas and eloquent words.  As magnificent of an orator as he was, he was an even greater motivator to action.  He did not just live by his ideas but exemplified them with how he lived.

His March on Washington and “I Have a Dream” speech are some of the most moving calls to do something in recent history.  I greatly admire his life and willingness to act on his convictions.  

On the other hand, there is a disturbing trend among professionals who have ideas but lack action.  Most people would think millennials are the entrepreneur generation.  Yet, that is not the case.

A recent study revealed that “the share of people under 30 who own a business has fallen by 65 percent since the 1980s and is now at a quarter-century low.”  While student loan, a recession, and other variables are reasons, I have seen an even worse cause for the low levels of entrepreneurship.  

Ideas have become an addicting drug.

People are addicted to coming up with ideas and then never acting on them.  How many times have you heard someone say, I have an amazing idea to do ______?  However, they never move towards that idea.

Interestingly, “tests done since 1933 show that people who talk about their intentions are less likely to make them happen.”  

Ideas become a drug as they are instantly gratifying but in the end they leave us unfulfilled because we lived in an altered state of reality.  The idea was never real, it was just a state of mind that left the dreamer gratified with nothing changed.

We live in a fascinating time where our ideas and dreams are closer in reach than anytime in history.  Most people could start a company, business, website, or blog within days, weeks, or months if they really wanted to.  Services like Legalzoom, Squarespace, and others have made it simpler than ever before to have ideas come to life.  

I see it similarly in my business where people have grand ideas for marketing campaigns, but never put in the time to make them happen.  There is this notion that marketing is a creative expression of ideas . . .  and it is, but only if those ideas are brought forth with hard work.

You might think I dislike big ideas.  The contrary is actually true . . . I love big ideas . . . when they are accompanied by action.

When you have a large idea you should hold it, nourish it, cultivate it, and when you are finally ready, release it to the world.  

There are many amazing ideas waiting to be unleashed to society which can help businesses and likely heal century old wounds.  However they will only be done by those that take ideas and put them into action.

If you are ready to take your idea into action then reach out and let’s transform your dream into a reality.